Graham started working on SEO techniques in mid 1996 having recognised its potential whilst working for a web directory and during his previous career as a offline media planner/buyer.

Graham's early experience of the Internet came whilst he was part of the innovative team at Britnet in 1995, one of the UK's first web directories. Then in April 1996 he left to set up Sitelynx as a firm specialising in Search Engine Optimisation, having identified the vast commercial opportunity surrounding any media that allows direct conversation between customer and company. In May 1997, Graham incorporated Sitelynx Ltd following a successful first year and took on contracts with DHL (Red Planet project) and The Museum of London. Today, the company is recognised as the original Search Marketing specialist in the UK, with Graham having lead the company development and vision for all of its first decade.

Graham has built a formidable reputation as a leading authority on the use, relevance and future direction of search marketing. Today he sits on a number of influential panels and boards that are responsible for moving the industry forward.  These bodies include:  IAB UK Search Council, SEMPO, SMA-UK, national and local government bodies including Greenwich Enterprise Board.

In 2005, Sitelynx was reported as one of the top 5 search specialists in the industry and now runs an impressive client portfolio that spans the major publishing houses, international retailers and new media providers. Graham's strategic input and market guidance has enabled his clients to maximise on the commercial benefits of search.  His philosophy that search engines are the new audience focussed utility of the twenty first century has enabled his accounts to accomplish swift return on investment.

As a recognised leading spokesperson in this arena, Graham is constantly asked to review and identify the next stages in the development of the Search industry and gives regular talks on both forward thinking ideology of the industry and the wider implications of this space, such as which platforms will be embracing Search in the near future.

He lives in Shoreditch, London, with his wife: they are learning to sail in case the rain doesn't stop one day ;-)