Google Caffeine is now live everywhere

According to Google's official blog, the search engine's new indexing infrastructure provides 50% fresher content than their last index, making content available to searchers more quickly. Caffeine also helps to increase Google's capacity. "Caffeine benefits both searchers and content owners because it means that all content (and not just content deemed 'real time') can be searchable within seconds after its crawled," said Google's search guru Matt Cutts.

Read the in-depth analysis of Google Caffeine at Search Engine Land.

Breaking News Update: David Beckham signed by Yahoo

The former England captain is to be Yahoo's first 'global sports ambassador' as a part of a $100m brand marketing campaign to challenge rival Google and others. Beckham will front a major ad campaign ahead of the 2010 Football World Cup and provide exclusive content, including a David Beckham online channel, a weekly blog and chat sessions with users of Yahoo Messenger and Yahoo Answers. David Beckham said: "Yahoo has a true personal relationship with its users and is an online leader in sports content across the globe. Yahoo will allow me to interact one-on-one with as many football fans as possible talking about the game I love."

Online TV set to be biggest driver of internet traffic

After the launch of Google TV, Cisco has issued its Visual Networking Index forecast through 2014, highlighting just how important online video will be in the future internet landscape. Online video has been identified as the biggest driver of internet traffic, currently accounting for more than one third of overall consumer traffic and edging towards the 40% mark at the end of 2010. Including TV, video on demand, Internet, and P2P video file sharing, online video is set to exceed 91% of global consumer internet traffic by 2014.

US law firms and BP in search engine PR battle

It appears that some lawyers in the US are trying to cash in on the oil spill in the Gulf of Mexico, using Google, Bing and Yahoo to actively bid on oil spill-related terms such as bp oil spill claim, oil spill sue and bp lawsuit. In addition, some dedicated landing pages have been set up by US law firms, such as http://www.oil-spill.com and http://bigoilspills.com. At the same time, BP is also utilising search engines for damage control purposes, bidding on related terms through Google AdWords and using creatives such as "Learn more about how BP is helping".

Google sued for click fraud by locksmith company

Following a woman suing Google for giving her walking directions leading to a busy highway earlier this week, Google is now involved in another lawsuit - being sued by been sued over click fraud by Seattle based locksmith company 123 Lock & Key. The company argues that Google charged for allegedly questionable links, breaching its contract and violating Washington state laws. It is the first time the search engine was sued since settling a click fraud case in 2006 for $90 million.

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Search Engine News Update w/c 1 June