| Search Engine News Update w/c 28 June |
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Is Facebook testing third-party search?Recently, searchers on Facebook have experienced getting results outside of Facebook's platform. In the past, Facebook's limited search potential has not posed a threat to Google or other search engines. However, Microsoft’s Bing is becoming more prominent on Facebook and the platform itself has been working to improve its search functionality. According to the All Facebook blog, the site has now "declared war on Google", confirming that "all Open Graph-enabled web pages will show up in search when a user likes them".
Google Maps Property search launches in the UK - is this going to hurt local newspapers property revenues?With the launch last week of Google's new property search on Google Maps it is bring another search vertical into its domain. However it's interesting they haven't launched it into the web SERP yet, giving the current big property aggregators Rightmov e and Findaproperty (who aren't involved in the new service) a breathing space.
However as Google hasn't put it into the web results (the results in the US & Australia both only feature on Maps) this looks to be a major Local/Mobile Search marketing space.
This makes sense as it stops them falling out with the major national property advertisers but will potentially hit local print newspapers who still suvrvie on this local advertising revenue stream. Just think, when you are stood in the road you like and you can just look at your iPhone/Android phone for everything available with prices right there and then, it makes for eatate agents signs and local newspapers look very has beens. As a complete side note - when I look in Google Maps UK for "property" it gives me "real estate" options as shown in the image above. However in the US I get "property" options - surely the wrong way around.
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