Search for our products
| Do you know that ... | ||
|---|---|---|
|
||
| Measurement |
|
The great strength of the online medium as a marketing tool is its measurability. Search engine marketing can provide a depth of statistical data which exceeds the most detailed traditional advertising campaign. You already know your Key Performance Indicators (KPIs) and your most valuable web metrics. If you tell us what sort of traffic is most effective or profitable for you, we'll produce the results. So many marketing agencies report the figures that they want to report. Sitelynx reports - and delivers - the metrics that you agree to. Your business is likely to have invested in an established web analytics software package, and you probably have a team dedicated to getting the best from it. Sitelynx has worked with most of the major measurement systems in the market, and we can adapt to the processes and metrics by which you measure success. Measurement is only part of the job and its value is increased when coupled with experienced, intelligent analysis. Our in-house software systems collate and tabulate all our search data, giving our planners and analysts a space to absorb the data and draw conclusions - conclusions which feed back into the campaign strategy and lead to tactical bidding / optimisation desicions. TREND ANALYSIS Off-line seasonality and trend analysis are established marketing techniques. Sitelynx can provide the same type of data, with greater insight, for your users' online behaviour. Sitelynx's pedigree as the oldest independent Search Marketing agency is put to good use here. Knowledge of trends comes from analysis of traffic data and our historical knowledge in the field of search is second to none. We take daily traffic analysis, coupled with experience of past data, to accurately predict seasonality in your customer's behaviour - this leads to smarter more effective buying for PPC, and targeted project work for SEO, all of which maximises your ROI. PROCUREMENT CONSULTANCY Are you unhappy with your current analytics software? Sitelynx is happy to provide procurement consultancy to help you cut through the sales jargon of vendors and providers - we've worked with most of them, for all sorts of businesses. Our eye is always on the future of your site and we can provide impartial advice on how best to integrate a new analytics system with your current teams and processes. Our analysts are experienced users of the industry standard software systems, including: HitBox, Visual Sciences (HBX), Coremetrics, Omniture, WebAbacus, WebTrends & Nedstat. ANALYTICS PARTNERSHIPS Need off-site tracking? Sitelynx has worked in partnership with leading analytics providers to cover your tracking requirements if necessary. Previous partnerships with WebAnalytics and Google have provided complete measurement solutions for Prudential financial services and The London Paper respectively. Contact us to find out more. |
| Latest Skynews |
|---|