Paid Search Marketing delivering results efficiently

What is more important, the click or the impression?

Most advertisers are too obsessed with clicks without realising the power of the impression.

When your advert is displayed, you have reached your target audience but it doesn't end there.

You are also building an association between your brand and the product.

You have put yourself in the searcher's 'site-consideration cycle'.

Ultimately, we must remember the primary focus in any digital marketing... is communication.

Gone are the days when it was just one channel over another in the Paid Media mix, we have search,
social, websites and software (apps).

Our team of experts understand how the various channels work in the mix and how they can be
used to reach and grow your customers and business.

SEARCH

In a world where Paid Search is constantly evolving, many businesses face a daily challenge
of keeping their PPC campaigns running efficiently whilst being profitable.

Whether you're a business that is just starting out or a well established company with over 20
offices in different countries, you would be surprised at just how similar the problems you will
encounter.

Pay Per Click is no longer about just buying keywords and showing text ads. You can also take advantage
of the various ad enhancements that can help to make your campaign more effective and successful.

These range from integrating product feeds into your campaign so that you ads can be expanded to show
the products you are selling, before the user has even arrived at your site. You can also have additional
text links in your ad, enabling you to drive users to specific content or products on your site.

There are also more sophisticated means of targeting your audience. Want to run ads to show up for
iPad users? need to target customers of a specific mobile network? need to focus on people in a
particular area?

Our team of experts have the knowledge and know-how to help you reach and grow your target
audience, business sales and presence.

SOCIAL NETWORKS

Advertising on social networks is something which cannot be ignored. With sites like Facebook and
linkedIn taking the lion's share of overall time spent online, they also present a way of gaining exposure to
more than 850 million users.

With the ability to target users by age, gender, location, interests and other factors you are now able to
reach users, their friends, colleagues and family.

Social advertising presents a powerful opportunity to engage with your target audience. Beyond getting users
to click through to your site, you can now get users to participate in polls, include the option to 'like' an
ad, and even run competitions and promotions from your profile.

Our team of experts have a thorough understanding of how to reach your target audiences in the
social channels, therefore being able to come up with tactics that will increase your customer base,
visit frequency, engagement and loyalty.

They can also help you coordinate your social communication and customer engagement strategy -
helping you to keep your customers loyal, happy and most importantly, managed.

SITES

Advertising on sites which have similar content themes allow you to tap into pre-qualified audiences.

Site advertising offers a unique opportunity to harness the popularity and user confidence of these sites
which can more often result in an efficient source of sales, leads and platform to build brand awareness.

The biggest opportunity within site advertising is video. Site's like YouTube allow you to place advertising on
top of user generated content, therefore harnessing the popularity of the content as well as the site's brand
strength. YouTube has over 500m unique users across the globe (Fast Company, Jan 2011)

Our team of experts can help select and coordinate a strategy to approach, set-up and advertise on similarly
themed-content sites.

Unlike other online marketing agencies, Sitelynx never approaches projects with a 'one-size-fits-all' strategy.

Every client is different. every campaign is different and every businesses objective is different.

We LISTEN to our clients first, then discuss and plan their business needs - delivering a tailored digital
marketing to meet their ROI objective.

At Sitelynx, we work with both small and big businesses alike, including some of the UK and worlds biggest
organisations across a broad range of verticals:

Energy & Communications
Banking & Finance
Retail
Publishing & Media
Charities & Non-Profit-Organistations

As one of the longest established digital marketing agencies in the UK, we have extensive knowledge and
hands-on experience on how each of the paid media channels work across a variety of sectors.

Our digital marketing specialists can help plan your campaign, profile your audience and build your campaign
strategy thereby ensuring the success of a campaign from start to finish.

We work closely with the experts at Google, Bing and Facebook to ensure that all projects are running to
deliver optimal results.

This way you can be sure that you have access to the latest tools and developments, ensuring your campaign 
will be more efficient and more successful.

Whether you're starting from scratch or maybe you just want to get your campaigns running better?

We will identify your issues, efficiently grow your campaign and deliver better results at a lower cost - ensuring
you get more from your investment.

Talk to us on now on 0845 643 9644 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Strategy & Consultancy | SEO | PPC | Training | Online PR | Measurement & Analytics