With energy use now of great global concern, major energy providers are in the public eye more than ever before.
Strong PR is important for your brand and Sitelynx has experience of working with multi-national energy corporations, with client relationships lasting many years.
We have consulted on two complete site-redesigns for Shell, covering the entire project life-cycle twice over. Over the course of this work Sitelynx gained a deep understanding of the industry and the behaviour of searchers in relation to it.
The length of the projects led to the creation of detailed search term research archives, mapping the change of user behaviour over time.
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