For the second year running, Sitelynx have established themselves as a regular contributor to ad:tech London, the digital marketing industry's premier event in the United Kingdom. In 2007, the focus of customer interest shifted from Online Search Marketing (PPC), to Online PR and Seach Engine Optimisation (SEO), reflecting how the rising cost of PPC is driving site owners to seek more cost effective routes to the market.

"Ad:tech is always interesting for revealing the current pressures within client marketing teams. We found we were talking a lot to people about SEO and how it can be used to reduce the investment required in PPC", says Louise Garrett, Head of Agency at Sitelynx. "The social side of ad:tech shouldn't be underestimated either. We have had some great meetings with potential suppliers; it has been good to see new ideas and technologies coming through."